DESIGN SYSTEM & GUIDELINES

Working with licensed brands for over 10 years such as Coca-Cola, Mormaii, Disney, etc, helped me to understand a brand's structure as an essential component for consistency.

Guidelines as part of a brand's storytelling and a direction of product creation.

Colors, typography, vision, components, buttons, and communication style are a major part of product development.

Here are some of my recent work with guidelines and design system.

"Here’s a simple truth: you can’t innovate on products without first innovating the way you build them".

ALEX SCHLEIFER, AIRBNB

CESF VIRTUAL

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NDA

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Cheesecake.jpg
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ICONS

The Love Circle

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Button/links.png
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Santa Marina

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