DESIGN SYSTEM & GUIDELINES
Working with licensed brands for over 10 years such as Coca-Cola, Mormaii, Disney, etc, helped me to understand a brand's structure as an essential component for consistency.
Guidelines as part of a brand's storytelling and a direction of product creation.
Colors, typography, vision, components, buttons, and communication style are a major part of product development.
Here are some of my recent work with guidelines and design system.
"Here’s a simple truth: you can’t innovate on products without first innovating the way you build them".
ALEX SCHLEIFER, AIRBNB